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Mobility as a Service: The Emerging Mega-Market

February 15, 2017 - 9:00am
Sponsor: UMTRI Automotive Futures, UM SMART


Focus on the Future Automotive Research Conferences 

Mobility as a Service:  The Emerging Mega-Market 
February 15, 2017: 9 a.m. to 1:30 p.m. 
North Campus Research Complex, 2800 Plymouth Rd. Bldg. 18, Ann Arbor, MI 48109  


UMTRI Automotive Futures and UM-SMART are teaming up to present their third annual New Mobility conference as an annual feature of UMTRI’s Focus on the Future Automotive Research Conference Series. This year’s focus is “Mobility as a Service: The Emerging Mega-Market.” 

Mobility–as-a-Service (MaaS) represents a paradigm shift in personal transportation and the transportation industry at the same time. Among other things, it enables the user to access, integrate and pay for a diverse range of transportation modes and services (both public and private) through a common information and payment platform. Just like your phone package includes text, data, email, and calls, your mobility package could include rail, bus, automated car share, bike share and ferry rides that are seamlessly connected.  

This half-day conference will investigate the growing Mobility-as-a-Service (MaaS) trend within the emerging New Mobility meta-market. It will focus on the new business models, technologies, and policy innovations that are making smart and sustainable mobility a profitable reality both here and around the world – to the tune of multi-trillions of dollars. 

We plan to zero in on the tough questions related to the mobility landscape and MaaS’s role in it.  For example: What are the market opportunities in the growing Mobility-as-a-Service space? How does MaaS impact mobility suppliers and consumers? What seem to be the barriers to implementation of MaaS? How is federal, state and local government supporting MaaS-like development? Who will drive the MaaS evolution - private sector or public sector-or both? What are some of the new partnerships emerging locally and globally to advance MaaS? What is the role of automation and connectivity on this broader landscape? How can new insurance and liability policy models contribute to MaaS success?


Confirmed speakers include: 

Bruce Belzowski, Managing Director, Automotive Futures, UM Transportation Research Institute, will moderate the conference.  

Susan Zielinski, Managing Director, UM-SMART will provide an overview of recent developments in MaaS from a local and global perspective.

Carla Bailo, Assistant Vice President for Mobility Research and Business Development at Ohio State University will discuss what roles MaaS will play in launching and advancing the federal smart cities project award that the City of Columbus, Ohio recently received.  

John Kwant, Vice-President, City Solutions at Ford Motor Company will present Ford Motor Company’s  MaaS presence in the US and globally. 

Glenn Stevens, Executive Director of MICHauto and Vice President, Automotive and Mobility Initiatives at the Detroit Regional Chamber will offer his take on the MaaS-related projects that are emerging across the State of Michigan.

Other manufacturers, suppliers, government representatives, and consultants have been invited.



Research Group: